France is promoting Loire Valley region, can theme of Renaissance revive tourism in France? ｜Travel News
2023-08-04
Last night, French Embassy in China hosted a press conference entitled "The Glory of Leonardo da Vinci: 500 Years of Renaissance in Center-Loire Valley Region of France."
2019 marks 500th anniversary of death of Leonardo da Vinci at Clos Luce and 500 years of construction of royal Château Royale de Chambord.
The Center region - Val de Loire - is famous for its collection of Renaissance castles. The Loire Valley (Val de Loire) was once main residence of French kings.
In addition to castles and castle hotels showcasing French romance and art of living, region has more than 200 wine cellars for tourists and 110 types of regionally representative traditional delicacies. In terms of innovation and production of perfumes and cosmetics, it is also number one in France.
In 2019, region will launch over 700 specially planned events dedicated to "Renaissance" and a number of exclusive tourist routes with theme of "Renaissance". visiting experience is constantly updated, allowing you to re-experience spiritual touch of Renaissance movement in pursuit of continuous innovation while enjoying beautiful scenery.
At press conference, owners of four castles or leaders of regional gardens spoke to Chinese public about life experience of castle.
Pascal Piyo, Director General of Touraine Department of Tourism (Agence Départemental de Tourisme de Touraine), presented a brand new project launched in 2019 in Touraine, Balzac's hometown. Thanks to Loire-a-Velo route, tourists can freely bike at their own pace to explore this world cultural heritage landscape.
Valerie Henault, owner of Domaine de Poulaines, shared her life in garden with her three children. The Renaissance garden was once owned by Catherine de Medici and is perfect for family events and weddings.
1200 species of plants grow in this garden, and 300 species of rare trees and shrubs are planted in botanical research garden, of which 90 species are from Asia and 64 species are from China.
Anna Fillimonova, representative of Château et Jardins de Villandry, presented world-famous Villandry garden. The geometric pattern of garden of love (jardin d'Amour) is divided into four squares, which respectively symbolize four states of love: tenderness, passion, impermanence and sadness.
Ms. Sophie, Commissioner for Asia Relations at Center for Garden Art and Nature in Chaumont-sur-Loire, presented work of American photographer Alex, which will be presented as part of 2019 International Garden Festival thematic art photography exhibition.
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