Where is lavender farm in Provence? Lack of uniqueness and irreproducibility, instant internet celebrity
2023-05-16
Provence Lavender Manor has several picturesque places with same name: 1. French Provence Lavender Manor, world-famous birthplace of lavender, is also a tourist attraction, a leader in agricultural tourism, and venue for it is French perfume. 2. Yuliangzhou, Xiangyang City, Hubei Province No. 23 Haoran Road Economic Development Zone is home to lavender estate of same name. 3. Provence International Lavender Estate, located in Anren Ancient City, Dai County, Chengdu.
Uniqueness and originality are very important for tourist attractions.
It is a very good ability to learn and imitate well, but choice is also very important. In field of tourism in China, there are many scenic spots with same name, as well as scenic spots with same and similar themes. Some domestic Internet celebrity scenic spots are borrowed from overseas scenic spots. , Love Bird's Nest, Provence Lavender Manor, etc. are relatively simple, even name and content are completely copied, so there are several scenic spots that have become Internet celebrities, but good times do not last long because they have not acquired their own uniqueness and irreproducibility . It cannot surpass and replace original lavender manor:
1. Lavender manor in French Provence. The reason why lavender estate in French Provence is popular with tourists from all over world is not only because of its sheer scale, but also because of modern agricultural tourism. Lavender is a natural spice, a source, a place where it can grow - not only France, so how does it achieve scarcity and irreproducibility?
Many tourists believe that you just need to open a piece of land and then plant lavender. If scale is big enough, it might attract internet celebrities who will come here to sign up. If a tourist attraction is planned and built in this way, it will be difficult for it to last long because tourist attractions that do not have their own characteristics and cultural support will not have long viability. Many lavender farms in China have disappeared, which is reason.
France has a world famous perfume that has become a tourist symbol and culture. Therefore, tourists who come to France will mostly not return empty-handed. If guide tells you that its main raw material comes from Provence Lavender estate with famous windmill, will you register? This is its perfume culture and irreproducibility. People who want to imitate do not copy lavender, but dig their own characteristics.
In this regard, a very successful example is rapeseed flower in Luoping, Yunnan Province. He found his unique topography and local features, combined with possibility of off-season tourism in other parts of China in spring, and vigorously promoted his own agricultural scenery (rapeseed flower), suddenly became an Internet celebrity attraction, which Chinese rush to check out in spring, dominating circle of friends almost Every year.
2. Provence lavender farm in Xiangyang, Hubei province. We all know that Xi Shi, one of four beauties of ancient China, often made a heart gesture due to her illness. aroused love and affection. See Dong Shi. Lavender in Xiangyang, Hubei has same effect here. Tourists who don't know situation will go there and they will be deceived when they return. The reason is very simple. cultural background and own logo. When you buy a pot of flowers, people will look fresh at first, but will lose their charm due to wilting after a few days;
His lavender estate in Provence is still only a Grade 2A tourist attraction, which is actually caused by a simple copy operation.
3. Chengdu Provence International Lavender Estate: This lavender estate is based on an ancient city and a 5-star tourist resort. city and tourist resort The icing on cake is at best a pillar of tourism industry. The future of scenic spot is not in lavender manor, but in creating its own ancient urban culture, leisure and entertainment.
Influenced by French lavender estates, many cities in China are also building their own lavender estates. In fact, they study furs. What they really need to study is their cultural perfection and their own characteristics. It should make up for scarcity and uniqueness, and be irreproducible, and culture, climate and geography are best signs, like rapeseed flowers in Yunnan.
Lavender is an agri-tourism project in France backed by a perfume industry network. Many lavender estates in China are simply for tourist viewing, and value of other aspects is largely unexplored, so its viability will not last long. Like agricultural tourism For projects, tourism is icing on cake and should not be main target of industry.